The Basics: Get started at the Visitor Information Center

San Francisco Travel’s tourist office assists residents and visitors alike.

San Francisco’s Visitor Information Center at 900 Market St. is a great place to start for a visit to San Francisco. Located underground at Lower Hallidie Plaza outside the Powell BART Station, ”the VIC,” can provide a huge array of information to ensure that a stay in San Francisco is a memorable one.

Look for the orange and white sign that will lead you to the VIC.

For the last year and a half, I have volunteered at the VIC assisting visitors (most often from abroad) to help get them up and running and exploring the sights in our area. A favorite inquiry from first-time visitors is about how our public transportation system works.

The VIC offers free San Francisco maps, transit tickets, information on neighborhoods (Who doesn’t want to see the Mission murals after all?), magazines, California maps and discounted tickets to Hop-On Hop-Off buses and other sightseeing excursions. We can recommend restaurants, check availability for tickets to Alcatraz Island and help you plan your stay to get the most out of your time here.

Staff and volunteers at the VIC undergo constant training to keep up with the latest information that all visitors need to know. Want to know the difference between Napa and Sonoma in wine country? We can help. Want to know the best time to ride the cable car yet avoid the long wait in line? We have suggestions for you. Want to rent bikes to ride across the Golden Gate Bridge? We’ve done it and we want to share our favorite tips.

The VIC is located below Market Street.

In just about any city, a trip to the tourist information office is a must to plan your stay, get inside tips and make the most of your visit. San Francisco is a place where you are #AlwaysWelcome.

SF Travel



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